Image credit: Getty Images
Arsenal have announced a significant expansion of their partnership with global consumer electronics brand TCL, elevating the collaboration to a multi-year global agreement.
Under the new deal, TCL becomes Arsenal’s Official Global Consumer Electronics Partner, building on a successful two-year relationship as a regional partner focused on the UK, Middle East, and Africa. The partnership will now extend to new international markets, further cementing the club’s global commercial strategy.
As part of the expanded agreement, fans can look forward to engaging activations featuring both the men’s and women’s teams. Star forward Bukayo Saka, newly named a TCL ambassador, will play a central role in the brand’s promotional campaigns. Arsenal’s popular matchday show, Live from N5, will also feature TCL product integration.
READ MORE: Arsenal handed major transfer boost as top striker target left out of pre-season squad
The timing of the announcement coincides with Arsenal’s upcoming pre-season tour, which includes a stop in Hong Kong—home to TCL’s global headquarters. This presents an opportunity for the club to connect directly with fans in Asia through exclusive experiences and locally tailored content.
The partnership continues – and it’s going global 🌎
Arsenal and @TCL_Global, inspiring greatness together 🌟
— Arsenal (@Arsenal) May 29, 2025
Juliet Slot, Arsenal’s Chief Commercial Officer, expressed enthusiasm about the expanded deal, stating: “We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values. As our new Global Partner, we look forward to continuing this successful relationship, working together to achieve our goals, with our supporters at the heart of everything we do together.”
CLICK HERE TO JOIN THE NOW ARSENAL WHATSAPP GROUP CHAT NOW!
Echoing that sentiment, Ms. Sunny Yang, General Manager of TCL Middle East & Africa, said: “We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion.
“As a brand committed to shaping the future of smart living, this global partnership allows us to strengthen our connection with fans worldwide and deliver immersive experiences that unite the power of technology with the spirit of sport.”
The move represents another step in Arsenal’s strategy to deepen fan engagement and brand presence around the world, leveraging the global appeal of football and cutting-edge consumer technology.
NEXT ARTICLE: Arsenal face fierce competition to sign 20-goal versatile forward
